I recently met up with Elaine Rawlings, owner of Cornwalls luxury Bridal house, County Cream. Elaine stocks some of the best dress designers in the bridal industry including Jenny Packham (my favourite!), of which they are the exclusive stockist in Cornwall.
Elaine is sincere, warm and welcoming and you get a sense that she is genuinely enthusiastic about every single Bride who walks through her doors. Her bridal house exudes style and elegance, with great attention to detail, and I highly recommend that you make County Cream your first point of call when selecting a wedding dress. You will not be disappointed!
How did you end up owning County Cream Bridal House?
I was an advertising consultant working for Brides in Cornwall magazine and looked after County Cream’s advertising. It came up in conversation that Carol was thinking to retire. I felt the time was right personally for a new challenge! Carol and I had long chats and got on really well. Carol encouraged me that I had what it took to take over and so I did!
What motivates you the most?
I’m quite ambitious and my motivation is to strive to be the best in the industry in Cornwall. I am motivated by the brides who walk away feeling inspired by their experience and pass their experience on to new potential brides.
Trend prediction for wedding dresses in 2012?
Having visited the British Bridal Exhibition at Harrogate in September key looks coming through are big skirts, organza overlays, more straps, sleeves and lace.
Which 2012 collections are you loving?
Romantica of Devon. Looking for a new stockist at Harrogate Romantica ticked all the boxes. Their collection was a real mix of all the key looks. Some designers collections can look very samey but Romantica produced a collection of dresses that all differed in style from dress to dress. The quality in the material is there and the price point that Brides are requesting is perfect. I’m looking forward to 11 of their dresses arriving in November.
How would you advise a Bride to personalise her wedding day look?
I would advise a bride to pick a dress that reflects their personality as opposed to personalising the actual dress. So if they like lots of sparkle and bling go for that in your dress choice, if you like plain and simple look for that in the design. Any personal touches could come through in accessories such as a quirky pair of shoes.
Which iconic bride would you love to dress?
Grace Kelly. She was so effortlessly stylish and her wedding dress emulated everything about her. Classy tasteful and elegant. Not surprisingly there were similarities between Grace’s dress and Kate Middleton’s earlier this year.
What do you love about working within the wedding industry?
No two days are the same here as the industry is ever changing. As styles change it brings diversity with it. This keeps the boutique fresh and keeps you motivated. Also the relationships you develop with the bride. You get to know a bride sometimes over an 18 month period and you really feel a big part of their special day.
Essential item for a Bride on her wedding day?
Tissues and perfume!
Favourite cocktail?
I’m more of a champagne girl!
Favourite Venue?
Boconnoc House Lostwithiel Its stunning grandeur, the sprawling grounds, its own church and warm welcome from the Fortesques would make any bride feel like a real princess.
Favourite designer and why?
I love Madeline Isaac James the silks she uses, the boned corset tops and full skirts.
Favourite look for Bridesmaids?
A simple dress to not distract from the bride, but to complement. You want all the bridesmaids to feel comfortable. We have a new range by twobirds bridesmaids which allows you to buy one dress but create 15 different looks. www.twobirdsbridesmaid.co.uk They are really innovative.
What has been the proudest moment of your career so far?
County Cream’s opening night it was such a proud moment being surrounded by friends and family and others in the bridal industry who had all helped to create what will be our new future.
Veil or no veil…
Veil it completes the look for me and if anyone is going to get emotional it’s when the veil goes on!
What can’t you live without?
A cup of tea, friends and family.
What can we expect from County Cream in the future….
We intend to grow and grow add new names to the boutique and build on our reputation for offering gorgeous dresses for all brides to be and to make each and every girl feel special.
To book an appointment, please contact Elaine on
info@countycreambridalhouse.co.uk; Tel: 01872262271; www.countycreambridalhouse.co.uk